Usage of Traditional and New Media
Research Background
This survey research project aims to examine Hong Kong people’s usage of traditional and new media in the digital age.
Survey Method
Mode of Interview
Interviewed by interviewers in form of Computer Assisted Telephone Interview (CATI)
Survey Respondent
Hong Kong People aged 18 or above and speaking Cantonese
Sampling Method
Random Sampling of Hong Kong household telephone numbers
After successful contact with the household, if there were more than one member at home eligible for an interview, we would employ the “Next Birthday Rule” method to select the eligible member whose birthday comes soonest.
Survey Method
| Year | Survey Period | Sample Size | Sampling Error at 95% Confidence Level | Response Rate |
| 2006 | 2, 4, 7–9/8 | 1,076 | ± 3.0% | 35% |
| 2008 | 4-5, 8-9, 12, 15-17/9 | 997 | ± 3.1% | 36% |
| 2010 | 29-30/9; 3-5, 12-13, 26, 28/10 | 1,015 | ± 3.1% | 41% |
| 2012 | 31/10; 1-2, 5-9, 11/11 | 948 | ± 3.2% | 38% |
| 2014 | 15-19, 23, 29-30/12/2014 – 2/1/2015 | 863 | ± 3.3% | 31% |
| 2016 | 25, 28-30/11; 1-2, 5-9/12 | 1,124 | ± 2.9% | 37% |