Focus Group & In-depth Interview

Focus group and in-depth interview are qualitative methods used to collect in-depth views of people. Together with the use of quantitative research (such as survey), these qualitative methods can contribute to a fuller understanding of complicated social phenomena. Over the years, CCPOS has conducted numerous focus groups and in-depth interviews for different clients.

Below is the selected list of our commissioned research projects:

Period Research Topic Client
2020 Focus Group on “People’s Opinions towards Protests” School of Journalism and Communication, CUHK
2020 People Views on Specific Public Healthcare Issues (January) Hong Kong Hospital Authority
2019 Focus Group on “People’s Opinions towards Fake News” NowTV
2019 Survey Project on “Web Accessibility Status in Hong Kong” (Target at Social Service Organizations and Small and Medium Enterprises) Hong Kong Internet Registration Corporation Limited
2019 People Views on Specific Public Healthcare Issues (September, August & April) Hong Kong Hospital Authority
2018 People Views on Specific Public Healthcare Issues (December, September, June, March & February) Hong Kong Hospital Authority
2018 Survey on “Digital inclusiveness in Hong Kong”  (Target at Non-profit Organization) Office of the Government Chief Information Officer
2017 People Views on Specific Public Healthcare Issues  (November, August, May, January) Hong Kong Hospital Authority
2017 Baseline Survey on the Attitude and Level of Knowledge of the General Public and Stakeholder Groups towards Biodiversity in Hong Kong (Target at secondary and primary school teacher and planning and development professionals Agriculture, Fisheries & Conservation Department
2016 People Views on Specific Public Healthcare Issues (December, November, October, September, June, April & February) Hong Kong Hospital Authority
2015 People Views on Specific Public Healthcare Issues (November, August, June, May, February  ) Hong Kong Hospital Authority
2015 MTR Geo-Social Intelligence to Enhance Corporate Capability and Service Delivery Commissioned by University of Wollongong and under the sponsorship of Mass Transit Railway (MTR)
2015 Hong Kong Digital Entertainment Industry Survey 2015 Commissioned by Hong Kong Productivity Council, and under the sponsorship of CreateHK
2015 Study on Hong Kong Comics School of Journalism and Communication, CUHK
2014 People Views on Specific Public Healthcare Issues (December & March) Hong Kong Hospital Authority
2013 People Views on Specific Public Healthcare Issues (October & February) Hong Kong Hospital Authority
2012 People Views on Specific Public Healthcare Issues (November & September ) Hong Kong Hospital Authority
2011 Evaluation of the Effectiveness of the Current National Education on Hong Kong Students New World Facilities Management Company Limited
2009 Survey on Free Newspaper Readers School of Journalism and Communication, CUHK
2009 Environmental Survey School of Journalism and Communication, CUHK
2008 Study on Language Standard in Broadcasting Service Commissioned by Asianet Communications Limited and under the sponsorship of Broadcasting Authority
2007 Opinion Survey regarding the series of “Our Home Our Country” TV Announcements for Public Interest Home Affairs Bureau