Content Analysis

Content analysis is a quantitative method used to systematically analyze textual content (such as media content). To conduct content analysis can help us understand the images of different organizations, issues and social behaviors on the media. Below is the selected list of our commissioned research projects:
Period Research Topic Client
2006 The Image of CSSA Recipients in Hong Kong Newspapers: A Content Analysis Oxfam
2006 Study on the Impression about Mainland China & Japan or its people in Hong Kong news reports School of Journalism and Communication, CUHK