Public Views on Media and Public Opinion

Research Background

This survey research project aims to examine Hong Kong people’s views on public opinion and media freedom.

Survey Method

Mode of Interview

Interviewed by interviewers in form of Computer Assisted Telephone Interview (CATI)

Survey Respondent

Hong Kong People aged 18 or above and speaking Cantonese

Sampling Method

Random Sampling of Hong Kong household telephone numbers

After successful contact with the household, if there were more than one member at home eligible for an interview, we would employ the “Next Birthday Rule” method to select the eligible member whose birthday comes soonest.

Sample Information

YearSurvey PeriodSample SizeSampling Error at 95% Confidence LevelResponse Rate
20082-4, 7-8/11,023± 3.0%66.8%
20103-5, 8-10, 18/21,007± 3.1%41%
20121-3, 5-7/21,016± 3.1%39%
20148-11, 14-18, 21/71,037± 3.0%36%
20168-11, 14-18, 21-24/31,012± 3.1%32%
201918-22, 25-29, 1-4/41,010± 3.1%39%

Survey Results