Focus Group & In-depth Interview

Focus group and in-depth interview are qualitative methods used to collect in-depth views of people. Together with the use of quantitative research (such as survey), these qualitative methods can contribute to a fuller understanding of complicated social phenomena. Over the years, CCPOS has conducted numerous focus groups and in-depth interviews for different clients.

Below is the selected list of our commissioned research projects:

PeriodResearch TopicClient
2023People View on the General Outpatient Clinic Public-Private Partnership ProgrammeHong Kong Hospital Authority
2023Focus Group on “the development of and support needed by small and medium enterprises” (Target at Hong Kong Small and Medium Enterprises)Hong Kong Productivity Council
2022People Views on Specific Public Healthcare IssuesHong Kong Hospital Authority
2021Baseline Survey on the Attitude and Level of Knowledge of the General Public and Stakeholder Groups towards Biodiversity in Hong Kong (Target at secondary and primary school teacher and planning and development professionalsAgriculture, Fisheries & Conservation Department
2020Focus Group on “People’s Opinions towards Protests”School of Journalism and Communication, CUHK
2020People Views on Specific Public Healthcare Issues (January)Hong Kong Hospital Authority
2019Focus Group on “People’s Opinions towards Fake News”NowTV
2019Survey Project on “Web Accessibility Status in Hong Kong” (Target at Social Service Organizations and Small and Medium Enterprises)Hong Kong Internet Registration Corporation Limited
2019People Views on Specific Public Healthcare Issues (September, August & April)Hong Kong Hospital Authority
2018People Views on Specific Public Healthcare Issues (December, September, June, March & February)Hong Kong Hospital Authority
2018Survey on “Digital inclusiveness in Hong Kong”  (Target at Non-profit Organization)Office of the Government Chief Information Officer
2017People Views on Specific Public Healthcare Issues  (November, August, May, January)Hong Kong Hospital Authority
2017Baseline Survey on the Attitude and Level of Knowledge of the General Public and Stakeholder Groups towards Biodiversity in Hong Kong (Target at secondary and primary school teacher and planning and development professionalsAgriculture, Fisheries & Conservation Department
2016People Views on Specific Public Healthcare Issues (December, November, October, September, June, April & February)Hong Kong Hospital Authority
2015People Views on Specific Public Healthcare Issues (November, August, June, May, February  )Hong Kong Hospital Authority
2015MTR Geo-Social Intelligence to Enhance Corporate Capability and Service DeliveryCommissioned by University of Wollongong and under the sponsorship of Mass Transit Railway (MTR)
2015Hong Kong Digital Entertainment Industry Survey 2015Commissioned by Hong Kong Productivity Council, and under the sponsorship of CreateHK
2015Study on Hong Kong ComicsSchool of Journalism and Communication, CUHK
2014People Views on Specific Public Healthcare Issues (December & March)Hong Kong Hospital Authority
2013People Views on Specific Public Healthcare Issues (October & February)Hong Kong Hospital Authority
2012People Views on Specific Public Healthcare Issues (November & September )Hong Kong Hospital Authority
2011Evaluation of the Effectiveness of the Current National Education on Hong Kong StudentsNew World Facilities Management Company Limited
2009Survey on Free Newspaper ReadersSchool of Journalism and Communication, CUHK
2009Environmental SurveySchool of Journalism and Communication, CUHK
2008Study on Language Standard in Broadcasting ServiceCommissioned by Asianet Communications Limited and under the sponsorship of Broadcasting Authority
2007Opinion Survey regarding the series of “Our Home Our Country” TV Announcements for Public InterestHome Affairs Bureau